[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plez.cz\/davejte-si-pozor-na-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.plez.cz\/davejte-si-pozor-na-reklamy\/","headline":"D\u00e1vejte si pozor na reklamy","name":"D\u00e1vejte si pozor na reklamy","description":"V n\u011bkter\u00fdch p\u0159\u00edpadech je obzvl\u00e1\u0161t\u011b t\u011b\u017ek\u00e9 splnit n\u00e1ro\u010dn\u00e9 pr\u00e1vn\u00ed po\u017eadavky na reklamu. Ale p\u0159edstavte si, \u017ee n\u011bkdy sta\u010d\u00ed jenom p\u00e1r […]","datePublished":"2020-02-26","dateModified":"2020-02-26","author":{"@type":"Person","@id":"https:\/\/www.plez.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.plez.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plez.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plez.cz\/wp-content\/uploads\/img_a381872_w3783_t1593087119.png","url":"https:\/\/www.plez.cz\/wp-content\/uploads\/img_a381872_w3783_t1593087119.png","height":0,"width":0},"url":"https:\/\/www.plez.cz\/davejte-si-pozor-na-reklamy\/","about":["Slu\u017eby"],"wordCount":436,"articleBody":" V n\u011bkter\u00fdch p\u0159\u00edpadech je obzvl\u00e1\u0161t\u011b t\u011b\u017ek\u00e9 splnit n\u00e1ro\u010dn\u00e9 pr\u00e1vn\u00ed po\u017eadavky na reklamu. Ale p\u0159edstavte si, \u017ee n\u011bkdy sta\u010d\u00ed jenom p\u00e1r slov nav\u00edc a je to, nikdo s reklamou probl\u00e9m m\u00edt nebude. Nesm\u00edte se na nic spol\u00e9hat, lid\u00e9 jsou r\u016fzn\u00ed a mohou r\u016fzn\u011b pochopit reklamn\u00ed sd\u011blen\u00ed. Je proto jasn\u00e9, abyste dodr\u017eovali n\u011bkolik z\u00e1sad p\u0159i tvorb\u011b obsahu reklamy:  Stru\u010dn\u011b a jasn\u011b Srozumiteln\u011b a p\u0159esn\u011b bez rozporu s dobr\u00fdmi mravy vhodn\u00e9 um\u00edst\u011bn\u00ed Ob\u010dansk\u00fd z\u00e1kon\u00edk a obchodn\u00ed z\u00e1kon\u00edk se na dvou r\u016fzn\u00fdch m\u00edstech, \u00a7 44 \u2013 53 ZOK a 2972 OZ, zab\u00fdvaj\u00ed nekalou sout\u011b\u017e\u00ed, tedy ur\u010dit\u00fdm stavem \/ jedn\u00e1n\u00edm, kter\u00e9 m\u016f\u017ee v\u00e9st k naru\u0161en\u00ed zdrav\u00e9ho prost\u0159ed\u00ed hospod\u00e1\u0159sk\u00e9 sout\u011b\u017ee. Nemus\u00ed to b\u00fdt pouze ve vztahu k jin\u00fdm subjekt\u016fm, tedy kdy\u017e v reklam\u011b za\u00fato\u010d\u00edte na sv\u00e9 konkurenta, ale taky ve vztahu k z\u00e1kazn\u00edk\u016fm \/ spot\u0159ebitel\u016fm, tedy m\u016f\u017eete uv\u00e9st nep\u0159esn\u00e9 \u00fadaje na reklam\u011b, kter\u00e9 uvedou n\u011bkoho v omyl a ten nakoup\u00ed zbo\u017e\u00ed \/ vyu\u017eije slu\u017ebu v domn\u011bn\u00ed o n\u011bjak\u00e9m stavu v\u011bc\u00ed, kter\u00fd tu v\u0161ak nen\u00ed. P\u0159\u00edklad: Jazykov\u00e1 \u0161kola nab\u00edz\u00ed kurzy a pro \u201ena\u0161e z\u00e1kazn\u00edky tak\u00e9 \u0161est m\u011bs\u00edc\u016f zdarma!\u201c. N\u011bkdo by \u0159ekl, \u017ee se jedn\u00e1 o skv\u011blou poutavou reklamu, ale m\u016f\u017ee se jednat o klamavou reklamu, nebo\u0165 norm\u00e1ln\u00ed \u010dlov\u011bk by si \u0159ekl, \u017ee se jedn\u00e1 o super nab\u00eddku \u0161esti m\u011bs\u00edc\u016f pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka a je\u0161t\u011b k tomu to bude prvn\u00edch \u0161est m\u011bs\u00edc\u016f, co\u017e je super, proto\u017ee si m\u016f\u017eete aspo\u0148 po\u0159\u00e1dn\u011b za\u0161prechtit zadarmo. Pak ale z\u00e1kazn\u00edk zjist\u00ed, \u017ee se vlastn\u011b jedn\u00e1 o akci pouze pro ro\u010dn\u00ed p\u0159edplatitele kurz\u016f a ne pro v\u0161echny z\u00e1kazn\u00edky. A \u017ee to nen\u00ed prvn\u00edch \u0161est m\u011bs\u00edc\u016f, ale posledn\u00edch \u0161est v roce (7-12 m\u011bs\u00edc). A co te\u010f? Jedn\u00e1 se o dobrou reklamu nebo \u0161patnou reklamu? Takov\u00fdch p\u0159\u00edpad\u016f je spousta. Pokud tedy m\u00e1te obavy, konzultujte reklamu s n\u011bjak\u00fdm odborn\u00edkem, p\u0159\u00edpadn\u011b pokud m\u00e1te strach, \u017ee reklama nebude m\u00edt \u00fa\u010dinek, kter\u00fd chcete, aby m\u011bla, sta\u010d\u00ed si domluvit sezen\u00ed \u010di dv\u011b s n\u011bjak\u00fdm expertem p\u0159es SEO \u010di SEM a budete hned v\u011bd\u011bt, na \u010dem si stoj\u00edte.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"D\u00e1vejte si pozor na reklamy","item":"https:\/\/www.plez.cz\/davejte-si-pozor-na-reklamy\/#breadcrumbitem"}]}]