[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plez.cz\/jak-funguji-tiktok-ppc-reklama-ci-reklama-ppc-pinterest\/#Article","mainEntityOfPage":"https:\/\/www.plez.cz\/jak-funguji-tiktok-ppc-reklama-ci-reklama-ppc-pinterest\/","headline":"Jak funguj\u00ed TikTok – PPC reklama \u010di reklama PPC Pinterest","name":"Jak funguj\u00ed TikTok – PPC reklama \u010di reklama PPC Pinterest","description":"Soci\u00e1ln\u00ed s\u00edt\u011b jsou dnes velmi \u0161iroce roz\u0161\u00ed\u0159en\u00fdm fenom\u00e9nem, kter\u00fd zas\u00e1hl snad ka\u017ed\u00e9ho \u010dlov\u011bka. Je asi jen m\u00e1lo lid\u00ed, kte\u0159\u00ed by […]","datePublished":"2023-04-03","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.plez.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.plez.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plez.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plez.cz\/wp-content\/uploads\/socsite5.png","url":"https:\/\/www.plez.cz\/wp-content\/uploads\/socsite5.png","height":0,"width":0},"url":"https:\/\/www.plez.cz\/jak-funguji-tiktok-ppc-reklama-ci-reklama-ppc-pinterest\/","about":["Slu\u017eby"],"wordCount":460,"articleBody":"        Soci\u00e1ln\u00ed s\u00edt\u011b jsou dnes velmi \u0161iroce roz\u0161\u00ed\u0159en\u00fdm fenom\u00e9nem, kter\u00fd zas\u00e1hl snad ka\u017ed\u00e9ho \u010dlov\u011bka. Je asi jen m\u00e1lo lid\u00ed, kte\u0159\u00ed by nem\u011bli \u00fa\u010det na \u017e\u00e1dn\u00e9 z nich, a ti v\u011bt\u0161inou pat\u0159\u00ed k t\u00e9 nejstar\u0161\u00ed generaci. Je ale samoz\u0159ejm\u00e9, \u017ee t\u00e9to situace vyu\u017eij\u00ed i obchodn\u00edci. Typick\u00fdm p\u0159\u00edkladem je na soci\u00e1ln\u00ed s\u00edti TikTok \u2013 PPC reklama, p\u0159\u00edpadn\u011b reklama PPC Pinterest. Tyto v\u0161ak funguj\u00ed pon\u011bkud jinak, ne\u017e by se mohlo na prvn\u00ed pohled zd\u00e1t. V prvn\u00ed \u0159ad\u011b je zde fakt, \u017ee se nejedn\u00e1 o klasickou promo\u010dn\u00ed akci, kdy r\u016fzn\u00ed influence\u0159i propaguj\u00ed dan\u00fd v\u00fdrobek.  Jak ji\u017e n\u00e1zev napov\u00edd\u00e1, jde tu o metodu PPC, tedy pay-per-click. Princip je takov\u00fd, \u017ee se na danou soci\u00e1ln\u00ed s\u00ed\u0165 jednodu\u0161e um\u00edst\u00ed odkaz. Na ten, kdy\u017e dan\u00fd \u010dlov\u011bk klikne, tak autor onoho odkazu dostane ur\u010ditou \u010d\u00e1stku \u2013 je tedy placen za kliknut\u00ed. Tento odkaz m\u016f\u017ee m\u00edt samoz\u0159ejm\u011b velmi mnoho podob. Obvykle je uzp\u016fsoben tak, aby ji\u017e sv\u00fdm vzhledem p\u0159il\u00e1kal potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, a nal\u00e1kal je k tomu, aby na n\u011bj kliknuli. T\u00edm se dostanou na webovou str\u00e1nku dan\u00e9 firmy, kde si mohou dan\u00fd produkt koupit.  C\u00edlem je zde zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti internetov\u00e9 str\u00e1nky dan\u00e9 firmy. \u010c\u00edm v\u00edce lid\u00ed ji toti\u017e nav\u0161t\u00edv\u00ed, t\u00edm se ona firma stane zn\u00e1m\u011bj\u0161\u00ed. A \u010d\u00edm zn\u00e1m\u011bj\u0161\u00ed bude, t\u00edm v\u00edce bude m\u00edt i z\u00e1kazn\u00edk\u016f. Nehled\u011b na fakt, \u017ee ka\u017ed\u00fd n\u00e1v\u0161t\u011bvn\u00edk je de facto potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem, a je pravdou, \u017ee mnoz\u00ed si zde skute\u010dn\u011b n\u011bco koup\u00ed. T\u00edm se firm\u011b zvy\u0161uje zisk. Je v\u0161ak jasn\u00e9, \u017ee tento zp\u016fsob nen\u00ed vhodn\u00fd pro ka\u017edou firmu. V prvn\u00ed \u0159ad\u011b je pravdou, \u017ee zdaleka ne v\u0161echny skupiny jsou aktivn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, p\u0159\u00edpadn\u011b jim nep\u0159ikl\u00e1daj\u00ed velkou d\u016fle\u017eitost. Je tedy pot\u0159eba se ujistit, \u017ee pr\u00e1v\u011b ta na\u0161e c\u00edlov\u00e1 je t\u00edmto zp\u016fsobem relativn\u011b snadno ovlivniteln\u00e1. Jako u ka\u017ed\u00e9ho jin\u00e9ho zp\u016fsobu propagace tedy plat\u00ed, \u017ee nen\u00ed vhodn\u00fd ani zdaleka pro v\u0161echny. A to je pot\u0159eba m\u00edt na pam\u011bti, pokud se do n\u011bj rozhodneme j\u00edt. Samoz\u0159ejm\u011b, pokud v\u0161e vyjde, m\u016f\u017ee n\u00e1m p\u0159in\u00e9st zna\u010dn\u00e9 zv\u00fd\u0161en\u00ed zisku. Av\u0161ak stejn\u011b tak dob\u0159e m\u016f\u017ee j\u00edt o zbyte\u010dn\u00e9 vyhozen\u00ed pen\u011bz. S t\u00edmto rizikem je v\u0161ak nutn\u00e9 po\u010d\u00edtat.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak funguj\u00ed TikTok – PPC reklama \u010di reklama PPC Pinterest","item":"https:\/\/www.plez.cz\/jak-funguji-tiktok-ppc-reklama-ci-reklama-ppc-pinterest\/#breadcrumbitem"}]}]