[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plez.cz\/optimalizace-webu-pro-vyhledavace-nemusi-byt-veda\/#Article","mainEntityOfPage":"https:\/\/www.plez.cz\/optimalizace-webu-pro-vyhledavace-nemusi-byt-veda\/","headline":"Optimalizace webu pro vyhled\u00e1va\u010de nemus\u00ed b\u00fdt v\u011bda","name":"Optimalizace webu pro vyhled\u00e1va\u010de nemus\u00ed b\u00fdt v\u011bda","description":"Vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova Je\u0161t\u011b p\u0159ed t\u00edm, ne\u017eli pust\u00edte web do ostr\u00e9ho provozu, prove\u010fte si vstupn\u00ed anal\u00fdzu (brainstorming), co asi bude […]","datePublished":"2018-06-16","dateModified":"2018-06-16","author":{"@type":"Person","@id":"https:\/\/www.plez.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.plez.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plez.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plez.cz\/wp-content\/uploads\/img_a319519_w1970_t1530556519.jpg","url":"https:\/\/www.plez.cz\/wp-content\/uploads\/img_a319519_w1970_t1530556519.jpg","height":0,"width":0},"url":"https:\/\/www.plez.cz\/optimalizace-webu-pro-vyhledavace-nemusi-byt-veda\/","about":["Slu\u017eby"],"wordCount":384,"articleBody":"  Vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova Je\u0161t\u011b p\u0159ed t\u00edm, ne\u017eli pust\u00edte web do ostr\u00e9ho provozu, prove\u010fte si vstupn\u00ed anal\u00fdzu (brainstorming), co asi bude z\u00e1kazn\u00edky na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch zaj\u00edmat. Kl\u00ed\u010dov\u00e1 slova by nem\u011bla m\u00edt p\u0159\u00edli\u0161 velkou konkurenci, jde o to, \u017ee jestli\u017ee nap\u0159. prod\u00e1v\u00e1te knihy, nebude zrovna ide\u00e1ln\u00ed up\u00ednat se pouze na avizovan\u00fd kl\u00ed\u010dov\u00fd v\u00fdraz \u201eknihy\u201c, sklo\u0148ovan\u00fd ve v\u0161ech p\u00e1dech. Zapojte fantazii a nechte se inspirovat i va\u0161imi konkurenty. Pro obchodn\u00edky s knihami se hod\u00ed nap\u0159. knihkupectv\u00ed, rom\u00e1ny, beletrie, report\u00e1\u017e, esej, pov\u00eddky, d\u011btsk\u00e1 literatura, poh\u00e1dky, atd. Klidn\u011b m\u016f\u017eete vyzdvihnout i jm\u00e9no obl\u00edben\u00e9ho autora. Validita webu Validita neboli platnost, je pro vyhled\u00e1va\u010de z\u00e1sadn\u00ed. Jestli\u017ee se na va\u0161ich str\u00e1nk\u00e1ch nach\u00e1z\u00ed v\u00edce ne\u017e 150 chyb, vyhled\u00e1va\u010de v\u00e1s budou ignorovat a do p\u0159edn\u00edch pozic se nikdy nedostanete. Pro kontrolu funk\u010dnosti a bezchybnosti webov\u00fdch str\u00e1nek slou\u017e\u00ed tzv. valid\u00e1tory. Pom\u011brn\u011b p\u0159\u00edsn\u00fd korektor je \u010desk\u00fd validator w3. Velikost webstr\u00e1nek Velikost str\u00e1nek a rychlost na\u010d\u00edt\u00e1n\u00ed je podstatn\u00e1 nejen jako optimalizace webu pro vyhled\u00e1va\u010de, ale i pro samotn\u00e9 u\u017eivatele. P\u0159\u00edli\u0161 velk\u00e9 obr\u00e1zky, jejich ne\u00fam\u011brn\u00fd po\u010det, kvanta nep\u0159ehledn\u00e9ho textu mnoho lid\u00ed odrazuje. S rychlost\u00ed na\u010d\u00edt\u00e1n\u00ed \u00favodn\u00ed str\u00e1nky i dal\u0161\u00edch podstr\u00e1nek kles\u00e1 \u00fam\u011brn\u011b exponenci\u00e1ln\u00ed \u0159adou i pozice ve vyhled\u00e1va\u010d\u00edch. Alternativn\u00ed obsah \u201ealt\u201c V\u0161echny netextov\u00e9 zna\u010dky (tagy) nap\u0159. u obr\u00e1zk\u016f, opat\u0159ete alternativn\u00edm popiskem. S fotografiemi vyzdoben\u00fdmi podp\u016frn\u00fdm textem se va\u0161e \u00fasp\u011b\u0161nost ve vyhled\u00e1va\u010d\u00edch podpo\u0159\u00ed v\u00fdraznou m\u011brou. Je to v z\u00e1sad\u011b logick\u00e9, nejpou\u017e\u00edvan\u011bj\u0161\u00ed vyhled\u00e1vac\u00ed zdroje Google i Seznam si fotografii prohl\u00e9dnout a vyhodnotit nedok\u00e1\u017eou, i kdy\u017e m\u016f\u017ee m\u00edt obrovskou vypov\u00eddaj\u00edc\u00ed schopnost. Sna\u017ete se ji tedy vtisknout do popisku. Zv\u00fdrazn\u011bn\u00ed textu Pom\u011brn\u011b velk\u00fdm m\u00fdtem je zv\u00fdraz\u0148ov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov v textu zna\u010dkami \u201estrong\u201c nebo \u201eem\u201c. Vyhled\u00e1va\u010de tyto zna\u010dky ignoruj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Optimalizace webu pro vyhled\u00e1va\u010de nemus\u00ed b\u00fdt v\u011bda","item":"https:\/\/www.plez.cz\/optimalizace-webu-pro-vyhledavace-nemusi-byt-veda\/#breadcrumbitem"}]}]