[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plez.cz\/umite-dobre-psat\/#Article","mainEntityOfPage":"https:\/\/www.plez.cz\/umite-dobre-psat\/","headline":"Um\u00edte dob\u0159e ps\u00e1t?","name":"Um\u00edte dob\u0159e ps\u00e1t?","description":"Je naprostou samoz\u0159ejmost\u00ed, \u017ee otev\u0159eme-li si n\u011bjakou z nes\u010detn\u00fdch internetov\u00fdch str\u00e1nek, objev\u00ed se krom\u011b lec\u010deho jin\u00e9ho i n\u011bjak\u00fd text nebo […]","datePublished":"2020-01-16","dateModified":"2020-01-16","author":{"@type":"Person","@id":"https:\/\/www.plez.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.plez.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plez.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plez.cz\/wp-content\/uploads\/img_a379203_w3791_t1590580509.jpg","url":"https:\/\/www.plez.cz\/wp-content\/uploads\/img_a379203_w3791_t1590580509.jpg","height":0,"width":0},"url":"https:\/\/www.plez.cz\/umite-dobre-psat\/","about":["Slu\u017eby"],"wordCount":417,"articleBody":" Je naprostou samoz\u0159ejmost\u00ed, \u017ee otev\u0159eme-li si n\u011bjakou z nes\u010detn\u00fdch internetov\u00fdch str\u00e1nek, objev\u00ed se krom\u011b lec\u010deho jin\u00e9ho i n\u011bjak\u00fd text nebo texty. Bez psan\u00fdch sd\u011blen\u00ed se tu toti\u017e a\u017e na n\u011bjak\u00e9 ty \u00fazce specializovan\u00e9 weby obej\u00edt v\u016fbec nelze. Bez naps\u00e1n\u00ed textu jen t\u011b\u017eko p\u0159ed\u00e1me my\u0161lenky, je\u017e se v tomto ukr\u00fdv\u00e1vaj\u00ed. Jen\u017ee nen\u00ed text jako text. A proto je smutnou pravdou, \u017ee nejeden z \u010dl\u00e1nk\u016f na internetu nepln\u00ed to, co si jeho autor p\u0159edsevzal. A to z nejr\u016fzn\u011bj\u0161\u00edch d\u016fvod\u016f.  M\u016f\u017ee b\u00fdt t\u0159eba nesrozumiteln\u00fd, dejme tomu pro nevhodn\u00e9 formulace, nadm\u011brn\u00e9 pou\u017e\u00edv\u00e1n\u00ed ciz\u00edch slov a odborn\u00fdch term\u00edn\u016f a podobn\u011b. M\u016f\u017ee b\u00fdt odrazuj\u00edc\u00ed svoj\u00ed p\u0159\u00edli\u0161nou d\u00e9lkou. M\u016f\u017ee n\u011bkoho znechutit t\u0159eba p\u0159em\u00edrou pravopisn\u00fdch a jin\u00fdch chyb. M\u016f\u017ee b\u00fdt p\u0159\u00edli\u0161 nudn\u00fd, stereotypn\u00ed. A tak podobn\u011b. A proto by si m\u011bl autor ka\u017edop\u00e1dn\u011b d\u00e1t z\u00e1le\u017eet na tom, co a jak tu sd\u011bluje. A pokud nen\u00ed schopen dos\u00e1hnout dostate\u010dn\u011b vysok\u00e9 \u00farovn\u011b podobn\u00e9ho textu, je ur\u010dit\u011b lep\u0161\u00ed, nesna\u017e\u00ed-li se dohonit sv\u016fj st\u00edn a nech\u00e1 si pomoci. Takov\u00e1 pomoc u\u017e je dnes snadno dostupn\u00e1. Dnes u\u017e je copywriting, tedy psan\u00ed \u010dl\u00e1nk\u016f a text\u016f na zak\u00e1zku, n\u011b\u010d\u00edm naprosto norm\u00e1ln\u00edm a b\u011b\u017en\u00fdm, n\u011b\u010d\u00edm, co si m\u016f\u017ee hrav\u011b za\u0159\u00eddit ka\u017ed\u00fd, komu je n\u011b\u010deho podobn\u00e9ho zapot\u0159eb\u00ed. Existuj\u00ed tu SEO copywrite\u0159i, kte\u0159\u00ed pro klienta p\u0159iprav\u00ed copywriting i copyediting, tedy pr\u00e1v\u011b to, co souvis\u00ed s v\u00fdhradn\u011b t\u011bmi nejkvalitn\u011bj\u0161\u00edmi texty. Nap\u00ed\u0161\u00ed tu pro kohokoliv texty v\u00edce ne\u017e zaj\u00edmav\u00e9, srozumiteln\u00e9 a sou\u010dasn\u011b i optimalizovan\u00e9 pro vyhled\u00e1va\u010de. Z\u00e1kazn\u00edkovi tu p\u0159iprav\u00ed texty pro www str\u00e1nky, stejn\u011b jako texty pro www str\u00e1nky se zam\u011b\u0159en\u00edm na SEO a r\u016fzn\u00e1 reklamn\u00ed sd\u011blen\u00ed. Autor si tu obstar\u00e1 maximum informac\u00ed o vyu\u017eit\u00ed budouc\u00edho textu, nastuduje dal\u0161\u00ed informace o tom, \u010deho se m\u00e1 doty\u010dn\u00fd text t\u00fdkat, a po naps\u00e1n\u00ed za\u0161le v\u00fdsledek sv\u00e9ho sna\u017een\u00ed k okomentov\u00e1n\u00ed a pak ho podle pot\u0159eby upravuje, dokud nen\u00ed dosa\u017eeno klientovy spokojenosti. A za takov\u00fd \u010dl\u00e1nek se pak skute\u010dn\u011b nikdo styd\u011bt nemus\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Um\u00edte dob\u0159e ps\u00e1t?","item":"https:\/\/www.plez.cz\/umite-dobre-psat\/#breadcrumbitem"}]}]